SUCCESS STORY

Foundercrate

In the year 2023, a group of tenacious and visionary entrepreneurs embarked on a momentous journey to revolutionize the startup world. United by their shared experiences of grappling with the complexities of fundraising and investor relationship management, they recognized an opportunity to create a game-changing solution that would transform the lives of countless entrepreneurs. And thus, Foundercrate was born.

Case Studies
Foundercrate is a cloud-based software suite designed to help entrepreneurs manage and streamline fundraising in a highly structured & disciplined manner. It provides a comprehensive set of powerful tools that can help streamline fundraising, communication, and investor relationship management. Softobotics, a leading IT service company, partnered with FounderCrate, to build a full-stack investor relationship management (IRM) and CRM. This case study delves into how Softobotics software solution to address these needs.

FounderCrate addresses several critical challenges commonly faced by startup founders. The platform streamlines investor discovery, transforming a previously tedious and inefficient process into a more effective one. It integrates seamlessly with existing CRM systems, alleviating the burden of managing interactions with multiple investors across various channels. FounderCrate also simplifies communication by enabling founders to provide regular, relevant updates to investors efficiently. Additionally, it offers a secure and streamlined approach to data management, ensuring that sensitive information can be shared safely and efficiently with investors.

  • Complex Investor Discovery: Finding suitable investors required significant time and effort.
  • Ineffective Communication: Sending personalized, bulk updates to investors was very time consuming and inefficient.
  • Secure Data Management: Ensuring secure and controlled access to sensitive data was critical.
  • Investor Database and Discovery: Implemented a comprehensive investor database with easy discovery and recommendation features.
  • CRM Tool Integration: Developed a CRM tool to manage and organize interactions with investors efficiently.
  • Automated Email Updates: Created functionality for personalized bulk email updates, with tracking for open and click rates.
  • Data Rooms: Established secure data rooms with proper access controls to manage and track investor engagement.
Agile Development: Iterative development cycles ensure rapid delivery and continuous improvement; User-Centered Design: Regular feedback from FounderCrate's team ensured the solution met their needs effectively.
Tech Stack

Frontend Development

React
Angular
Bootstrap

Backend Development

.Net
MySQL (RDS) with Sequelize ORM
AWS
  • Investor Discovery:The investor database allowed for easy discovery and recommendations, enabling entrepreneurs to find suitable investors quickly. Integration with the CRM tool allowed users to add investors to their lists with a single click, simplifying the process immensely.
  • CRM Tool:The CRM tool enabled businesses to manage and organize their interactions with investors seamlessly. By centralizing communication and providing a historical log of interactions, it improved relationship management and efficiency.
  • Investor and Email Updates:FounderCrate's features allowed users to define and send personalized investor updates, enhancing engagement and transparency. The email update feature facilitated bulk personalized emails, with tracking capabilities to monitor investor interest.
  • Data Rooms:Secure data rooms provided controlled access to sensitive information, with tracking features to monitor when investors opened or clicked on documents. This enhanced security and ensured data integrity.
  • Analytics:The analytics tool provided insights into team efforts and investor engagement, helping users understand the effectiveness of their outreach strategies.

The collaboration between Softobotics and FounderCrate resulted in a robust CRM and IRM solution that addressed the key challenges faced by startups. The implementation of advanced technology and a user-centered approach led to:

  • Enhanced Data Security: Secure data rooms with controlled access resulted in zero data breaches, ensuring that sensitive information was protected and investor trust was maintained.
  • Increased Investor Engagement: Personalized communication tools and efficient CRM integration led to a 40% increase in investor engagement.
  • High User Satisfaction: FounderCrate's users reported a high Net Promoter Score (NPS) of 75, indicating strong satisfaction and loyalty towards the new system.

Overall, FounderCrate successfully transformed the fundraising process for entrepreneurs, providing a structured and disciplined approach to managing investor relationships. The partnership with Softobotics was instrumental in achieving these outcomes, showcasing the power of technology in solving real-world business problems.

Toshendra Sharma
Founder & CEO

Softobotics demonstrated exceptional professionalism and expertise in developing our startup and investor platform. They perfectly captured our vision, creating a visually appealing and user-friendly website that seamlessly connects startups and investors. The integration of advanced features and robust functionality has significantly enhanced the platform's usability, facilitating investment and funding opportunities.

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